MARKETING
Enrolment Campaigns
Is your school, college, or academy planning its next enrolment campaign? Partner with The Education Marketing Company to make it more engaging and successful than ever. We can handle everything you’ll want to include in your campaign. From a rebrand to out-of-home (OOH) advertising and physical print marketing. Invest in your outreach today, meet your enrolment goals tomorrow.
Advertising for schools and colleges
If you’re looking to increase your student numbers, we can help you:
- Set clear enrolment goals
- Explore the best outreach avenues
- Create a complete marketing strategy
- Execute your enrolment campaign
- Track your results and learn from them
Let’s examine your existing marketing strategy, identify its strengths and weaknesses, and fill in the gaps. We’ll make it easier than ever for you to reach your target applicants and make an impression. Get in touch to learn more
St John Bosco Catholic Academy
Why are enrolment campaigns important?
Whether you’re a primary school, high school, or sixth form college, enrolment campaigns are crucial for attracting new students year after year.
There’s a lot of competition out there – and they’ll all be planning their own enrolment campaigns, too. It’s vital that you use all the tools and your resources available to shout about the unique offerings of your school or college.
- Rebranding
- Virtual tours for schools and colleges
- Enrolment videos
- Photography
- Billboard advertising
- Open days
- Direct mail advertising
- Print – flyers, brochures, and postcards
- Graphic design
- Merchandise and clothing
- Pop-up stalls at events and exhibitions
You’ll also want to keep an eye on things like your school’s branding, prospectus design, merchandising, and more. Why not take a look at our other services to see how we can help?
Create an innovative enrolment campaign
Enrolment campaigns are usually promoted through various channels, as this maximises your exposure to your target audience. Have you considered putting a 360 virtual tour together, for instance? This is a great way to introduce prospective students to your headteacher or school grounds before they visit in person.
One billboard advertisement will only reach some individuals in one local area, and using posters on a train or bus might only reach a few commuters.
A varied, informed strategy is key. We’ll make sure your enrolment strategy is targeted, cost-effective, and results-driven before executing your campaign.
Make your campaign memorable
A multi-faceted enrolment campaign will harness the potential of a wide range of platforms, opportunities, and materials to reach students and parents in your catchment area. Using different channels will also increase the chance of your audience having multiple interactions with your campaign, which can help your message remain memorable. With your school firmly in the minds of your target audience, they’ll be more likely to consider you as somewhere they want to attend – and importantly, apply to join you.
Ridgewood High School
Our work helped them achieve a 22% increase in the number of first preference applications from the previous year, even as they experienced more competition than ever before.
Expert help with your enrolment campaigns
Get in touch to hit the ground running with your next enrolment campaign. Our team will identify the best platforms for your needs, create a plan to meet your goals, and work closely with you throughout the enrolment season.
At The Education Marketing Company, we genuinely care about education. You can trust us to put our all into your campaigns and give 100% from the initial meeting to the post-campaign analysis.
Tailored to your school, college or academy
We understand that different channels will be more suitable for different institutions. Whether we are marketing for schools, colleges or academies, we know what works from previous experience.
Competitive enrolment campaigns
What was an effective school marketing strategy a few years ago might not be effective today. We’re skilled at navigating an ever-changing marketing landscape. We’ll be keeping an eye on your competitors, emerging platforms, and interested technologies that could boost your marketing efforts.
Contact The Education Marketing Company
Create a buzz around your institution, nurture existing relationships, and stand out from the crowd. If you’re ready to get started on your next enrolment campaign, get in touch with us today.